NS BlueScope Malaysia proudly announces the launch of its groundbreaking ACTIVATE® Technology, poised to redefine standards in steel durability. This cutting-edge innovation, previously available overseas, is now being introduced in Malaysia for the first time by BlueScope, significantly uplifting the quality standard of steel in the region.

With over two decades of extensive research and development, an investment exceeding AU$100 million in R&D, and more than 20 patents on BlueScope’s pioneering alloy coating structure and manufacturing process, ACTIVATE® Technology represents a significant leap forward in steel protection and performance.

Unparalleled Innovation

BlueScope’s leadership in innovation shines through with COLORBOND® ULTRA steel, featuring the ACTIVATE® Technology. This advanced technology introduces a unique protective layer that significantly enhances the steel’s resilience. The secret lies in its four-phase composition and microstructure, incorporating Aluminium-Zinc and two specially formulated Magnesium compounds, strategically positioned for optimal long-lasting performance.

ACTIVATE® Technology is the result of years of meticulous research and rigorous testing. It surpasses traditional zinc-coated, and aluminium-zinc coated steel, providing exceptional reliability even in the most challenging environments. This innovation reduces maintenance costs and extends the lifespan of buildings and infrastructure, making it the ideal solution for long-term performance.

Proven Performance

To ensure COLORBOND® steel with ACTIVATE® Technology live up to the highest expectations in durability, BlueScope conducted a comprehensive testing programme that includes accelerated laboratory corrosion tests, as well as real-world outdoor exposure tests.

Over a 20-year period, more than 8,000 profile panels underwent weathering testing in laboratories, while 10,000 panels were tested in 22 exposure sites worldwide. Backed by BlueScope’s rigorous quality assurance and long-term warranties, COLORBOND® steel offers reliable protection against the elements, ensuring peace of mind.

A Dignitary in Innovation

The integration of established technologies like THERMATECH® Technology and Clean Technology, on top of the revolutionary ACTIVATE® Technology, ensures that COLORBOND® steel delivers a cleaner exterior and cooler interior, making it the preferred choice for contemporary projects. Supported by a proprietary paint system technology, COLORBOND® steel offers a vibrant range of enduring tints, ensuring long-lasting aesthetic appeal and functionality.

The introduction of ACTIVATE® Technology is particularly significant for projects located in highly corrosive environments. Its enhanced corrosion resistance addresses the unique challenges posed by such conditions, making COLORBOND® ULTRA steel with ACTIVATE® Technology the ideal solution for woes of architects, developers, and builders alike. Longevity and aesthetic excellence are guaranteed.