Hollywood sign and The 9 letters symbol on Santa MonicaIn 1978, Hugh Hefner launched a fundraising campaign to remodel the HOLLYWOOD Sign.

 

The total amount of funding raised is about US$250.000, which was utilized to buy stainless steel letters and to ensure the sign will stand for many years.

 

The text is completely redesigned in COLORBOND® steel from BlueScope; it was about 1m lower than the original and was painted white.

 

The 9 letters standing firmly on the Santa Monica mountains in Los Angeles, California, USA is a symbol of the capital of movie industry, where has the largest studios and film studios in the world.